Presentation of Cultiva Decisiones in Pontevedra

SmartPeme has organised two round tables.

On the occasion of Cambados being appointed as the European City of Wine, SmartPeme organised two round tables of discussion last 4th April. The interested wineries were able to see first-hand some of the best ways to take advantage of new technologies in order to improve productivity and increase sales in the wine sector. María del Carmen Silva Rego, President of the Pontevedra County Council, Francisco Javier Dios Pomares, Deputy in charge of Economic Promotion And Innovation, and Fátima Abal Roma, mayor of Cambados, attended the event.

The first round table was focused on the use of new technologies to increase efficiency in wine management and within the wineries. Seresco participated in this round table and presented its platform Cultiva Decisiones, which optimises the fertilising, harvesting and pest-control processes. In the second round table they analysed the marketing process and how new technologies can help market expansion.